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A thing that makes you stand out from the crowd is the testing that you do with your SEO strategies. Testing is one of those things which can be the difference between someone making it really big versus just kicking along when they are trying to drive traffic to a new domain.
Think of it this way. If you can increase your conversions by 2% and you’re only doing 2%, it’s like getting twice as much traffic. So it’s worth looking at. You’d be surprised quite often how easy it is to get an improvement just by checking something out. I’m not a testing freak, but it is worth considering. Be curious and have a look behind the scenes to see what is actually happening. It could be as easy as installing Heat Map tracking onto your site just to know where people are clicking.
Now you might be wondering, what do you use for split tests? I mostly just use Google Website Optimizer or a Link Rotator. Google has great tools that I use in my SEO strategies.
Now you might be thinking, with some of the other things you do, like you’ve got a lot of different link building mechanisms, for all of what you do, where would you identify the biggest bang for your buck? Of course link diversity is important and you don’t want to just hone into one particular thing. I’m curious to know, of all the things you’ve tested, where do you notice the biggest bang for your buck?
When it comes to conversions, it’s difficult to beat forum signatures and blog comments. They’re very targeted buyers, they are super targeted. You can control where you place your link to a high degree. Here’s a tip. You use the search tool in a form and search for exactly the problem that your blog post solves. Posting that thread you’ll get quite a lot of conversions. Also you’re posting from a keyword related site.
So now you get the good inbound link. With forums, we’ve done a little bit of forum commenting and also blog commenting as well. Now you might be wondering, what are the sorts of tips you have? We weren’t seeing a huge amount of traction for how much we were spending. Sometimes you would make a post, this was more so on blog commenting and then that blog comment may not have got accepted. You might be thinking, is that something you’re doing yourself or are you outsourcing?
Yes, I do that myself. When it comes to my primary blogs, I post the comments, I post the content, I do the forum posting in my SEO strategies. You have a lot of control and influence on that. When it comes to article distribution and buying links, or submitting videos you don’t need to be involved with that so much because it’s not going to change the process.
Where you need to exert control that is where your own work will be important. Of course, you shouldn’t make life hard for yourself, and outsource as many tasks as you can.
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February 9th, 2010 at 5:06 am
Great post. I have first time heard about testing in SEO. Its very interesting. Keep up the great work, you are providing a great resource on the Internet here!